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How Can You Improve Your SEO Performance with Webmaster Tools

The best SEO company says that SEO experts should be familiar with different statistics that can help them enhance and optimize their strategies. One thing that can assist them in this regard is Webmaster Tools, a powerful set of tools especially meant for SEO specialists.

The greatest advantage of Webmaster Tools is that it allows you to view one or more sites from the Google angle.

It is necessary if you want a strong SEO impact. With the toolset, you can view your site in a way Google does. It gives you insights into the indexed pages of your site, the various links that are pointing to it, the most popular keywords etc.

Hence, a site that is active in Webmaster Tools has much better chances of being fully indexed and rank well as compared to the ones that are inactive in the toolset. You can also get other deeper insights from the tool set, which can be leveraged to get the best Search Engine Optimization benefits.

If you are not yet active in Google Webmaster Tools, let me tell you that it’s pretty simple. All you need to do is sign up for an account, login to the dashboard of Google Webmaster Tools and from there, add your website. You will then be asked to prove that the domain is yours. On the basis of your host, Google may offer to do the needful through an uncomplicated pop-up process that allows you to login and verify in a few steps.

The other options include getting a Google-provided meta tag to your homepage, followed by an HTML file upload to the root folder of your site, or confirming your ownership with the help of Google Analytics, if that is already installed in your website. It generally starts populating data within 24 to 48 hours.

Google Webmaster Tools Features:

The best SEO Company India says that once you are done with the site set up, its time to log in and make yourself familiar with the interface. The toolset, at its core, is all about metrics i.e. what’s getting indexed, linked and traffic.

The data you get should then be broken down in different ways to use it to formulate a plan regarding the steps you need to take to get your SEO campaign going.

The various Webmaster Tools metrics are:

Search queries:

It shows four metrics:

Impressions: It indicates the number of times a website is visited through a particular keyword. It, thus, helps you renew your web content with keywords of greater value.
Clicks: This shows the number of people who have taken action and clicked on your site in the search result.
CTR: This shows the number of users who have clicked on your website from the search results. If you find your number to be dissatisfactory, you can change your meta description to attract more traffic.
Middle position: This tells your exact rank for each keyword that you use. It helps you determine your performance and the impact you have on your traffic.

Keywords:

In order to understand how your keywords are performing, you need to click on the terms while being on the search query section. Studying the data for individual keywords informs you about the pages that are ranking for those keywords. This way, you not only understand your overall SEO achievements but also get to know about the different elements of your content campaign. 

Top Pages:

Within “Search Queries”, you get the opportunity to view “top pages”. This indicates content that gets the maximum number of impressions and clicks. It, thus, offers low hanging fruit opportunities you can easily capitalize on.

Page Level Strategy:

A site is structured in a way, so that each keyword points to a section of the website. Webmaster Tools enables you to identify ideal keywords for each of the sections. Once you get your keywords mapped, use them to rank tracking tool to find out extra data like competition and traffic.

Author statistics:

It allows you to tie in guest posts on other websites by linking to your Google + account. It can be easily accomplished by the “rel=author’ tag that is embedded as a link in particular write-ups. Your picture appears next to your content; and readers find it easier to read your other write-ups.

The best SEO company will always suggest you to use Google Webmaster Tools when developing an SEO strategy, as it offers you better opportunities and the perfect medium to determine the performance of your site.

Author Bio:

Sarmista Aun writes for a professional digital marketing company. She tries to guide all new online advertisers through her writings.

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BLOGGINGPASURUAN – Disini  saya akan memberikan template yang bagus baik dari sisi responsive dan SEO. Termplate yang saya pilih tentu saja selain template yang keren, fitur-fitur lain tetap harus menjadi bahan pertimbangan, contohnya seperti responsif, breadcrumb, related post dan lain sebagainya.

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How To Do SEO In 2014

Search engines apparently seem to be on a war footing to weed out ineffective sites that offer nothing of value to people searching for specific information. Google seems to have set a pattern with one update after another and then fine tuning them with further updates. It seems to be an endless circle dissuading many from getting into the SEO game. However, businesses desperately need an online presence and quickly to be available when the shift by consumers towards smart phones and tablets make a major impact. So how do you do SEO in 2014?

The question needs to be answered by analysing ranking in 2013 and then build on factors producing positive effects. Search engines have definitely taken major steps to stop spam from adversely affecting search experience. Time spent on a website is money for the search engines, as visitors are likely to click on a paid ad.

Increasing Role Of Social Signals

One way of enhancing experience is to provide a platform that encourages shared content, which is why social networking is gaining ground. Search engines established parameters to recognise good content strategy associated with ethical SEO including social signals derived from active engagement, authorship or value of content directly connected to the author, regular updates recognised by increasing readership, and frequent updates giving signs of a healthy website. Relevance does play an important part, and businesses recognise the fact they need to build authority where it matters.

Content Strategy For SEO In 2014

Debate on whether content plays an important role is no longer valid. Search engines have indicated in clear terms fresh information is relevant. The question then arises whether good SEO content strategy involves writing long or short articles. If other factors are analysed, relevance is definitely given to good content keeping visitors glued to the website. Articles averaging 2,000 words are finding prime spots in Google search. However, due consideration must be given to the fact mobile users have increased tremendously, and it is a bit difficult to read long articles on a smart phone.

The long-term strategy is valid, as tablet sales are on the rise. Developing content strategy for 2014 is a must, and the logical way to go about it is to generate more interest among visitors to build a strong fan base for the long term. Will content in specific niches play a dominant role depending on user interest? Ideally, a wait-and-watch approach is warranted inclined towards following leaders in the same niche.

People frown upon guest blogging as a Black Hat strategy no longer having relevance in 2014, which is far from the truth. Quality back links will play a vital role in improving rankings, and one way to look at getting links from authority sites is to continue writing relevant content.

The concept is changed a bit wherein high quality content finds natural resources in authority sites willingly offering to share the author’s content. In other words, the author does make a difference, both in the eyes of an authority site and search engine. A good author readily finds resources to post an article. The next link is always easier, as other sites recognise value in promoting what the authority writer now has to offer.

Image Credit: digitalart

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Google Zoo Predictions for future Google SEO updates

2013 has been a major year for Google updates and there’s no question that it’s been unlucky for some, with Google Penguin 1, 2 and 2.1 all focusing on penalties for sites that Google consider spamy, whether it’s having automated on-page content, or building links solely for the purpose of SEO.

No-one predicted quite how hard Google would strike or how many different types of link they would label as Bad. Amongst the types of link that were hardest hit were:

• Automated paid links (in December 2013 Google announced that they had found a way to identify links from a major backlink network, with other link networks expected to be penalised in 2014).
• Mass article submissions (submitting the same article to multiple article sites).
• Foreign language links with English anchor texts or vice versa (for an effective way to do multilingual SEO, visit www.indigoextra.com/multilingual-seo).

The attached Google Zoo infographic has some more predictions for 2014. If it’s right, then anyone practising white hat SEO is likely to be lucky this year. Other predictions include an increased focus on graphic design and the creation of the GooiMac … not all of the predicted Google SEO updates are to be taken seriously, although hopefully theyll give you some tips that prove useful.

Infographic provided by Allison Carmichael from Indigoextra.com. Allison is a passionate artist and graphic designer and manages a team of creatives. She home educates two boys and also loves reading and films.

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